Cannes Lions
TOKYU AGENCY, Tokyo / KONICA MINOLTA / 2013
Overview
Entries
Credits
Description
-Try to express the beauty of Ogasawara Island's nature in an innovative way.
-Try to convey the message that "people and nature are connected". This is a very important theme for these islands of which the natural habitat is being destroyed.
Execution
[Very detailed, colorful and majestic animated illustration of Ogasawara Island's living things].
These illustrations move freely around on the gallery walls.
[Interactivity between the audience and illustrations].
These illustrations react to audience's movement and sound (such as clapping hands).
Outcome
-More than 4000 people came to the tiny gallery to see this project in 2 weeks.
-A lot of publicity, especially web news.
-A lot of buzz on SNS.
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12 items