Cannes Lions

OGASAWARA EXPERIENCE

TOKYU AGENCY, Tokyo / KONICA MINOLTA / 2013

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Case Film

Overview

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Overview

Description

-Try to express the beauty of Ogasawara Island's nature in an innovative way.

-Try to convey the message that "people and nature are connected". This is a very important theme for these islands of which the natural habitat is being destroyed.

Execution

[Very detailed, colorful and majestic animated illustration of Ogasawara Island's living things].

These illustrations move freely around on the gallery walls.

[Interactivity between the audience and illustrations].

These illustrations react to audience's movement and sound (such as clapping hands).

Outcome

-More than 4000 people came to the tiny gallery to see this project in 2 weeks.

-A lot of publicity, especially web news.

-A lot of buzz on SNS.

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