Recruit students for Ogilvy Creative School.

The ad targets third year university students who have lost aggressive goals and lead dull, boring student lives. The posters were sent to Career Advisory Office of universities to be placed on their notice boards. The message was that they could enjoy stimulating experience at Ogilvy Creative School that would be almost impossible at the universities.

Unlike foreign countries, universities in Japan are difficult to enter but easy to graduate, many third year students are spending dull academic life, looking for more stimuli.

Ogilvy Creative School received twice as many applications than last year. 80% of them applied after seeing the poster.