Cannes Lions

OGILVY CREATIVE SCHOOL

OGILVY & MATHER JAPAN, Tokyo / OGILVY GROUP / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Recruit students for Ogilvy Creative School.

Execution

The ad targets third year university students who have lost aggressive goals and lead dull, boring student lives. The posters were sent to Career Advisory Office of universities to be placed on their notice boards. The message was that they could enjoy stimulating experience at Ogilvy Creative School that would be almost impossible at the universities.

Unlike foreign countries, universities in Japan are difficult to enter but easy to graduate, many third year students are spending dull academic life, looking for more stimuli.

Outcome

Ogilvy Creative School received twice as many applications than last year. 80% of them applied after seeing the poster.

Similar Campaigns

12 items

ADVERTISING AGENCY OPENINGS

OGILVY & MATHER, Bangalore

ADVERTISING AGENCY OPENINGS

2009, OGILVY GROUP

(opens in a new tab)