Cannes Lions

OIL

OPM OFICINA DE PROPAGANDA E MARKETING, Rio De Janeiro / PETROBRAS / 2007

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Overview

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Credits

Overview

Execution

In more than 60 cities in Brazil and abroad, thousands of employees were invited to sign the work of self-sufficiency. Always in the colors green, yellow or blue.Reception desks to collect signatures were placed at the entrance of every Petrobras branch office.

The signed papers were then forwarded to the head office, and a gigantic Brazilian flag was assembled using only signatures.

Outcome

The campaign generated 81.000 signatures. During the month it was on display, the flag received visits from 22.000 employees seeking their own signatures and photographing the historic moment.The employees from other cities that were unable to visit the flag personally could see the daily progress on the company's intranet.

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