Cannes Lions

OLAY SKIN CARE

SAATCHI & SAATCHI, Guangzhou / PROCTER & GAMBLE / 2005

Film

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Overview

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Overview

Description

Olay. Younger year after year after year. A single birthday cake turns around and around slowly on a table. The cake has a large number of candles on it but as it turns we see that the number of candles on the cake is diminishing. Olay keeps you younger "year after year after year".

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