Cannes Lions
SAATCHI & SAATCHI, Petaling Jaya / PROCTER & GAMBLE / 2004
Overview
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Credits
Description
Three-in-one boxes containing Olay UV Whitening samples were distributed at local colleges. The colours of the boxes started from a dark tone to a light tone. This illustrated the whitening formula of Olay.
Outcome
Consumer feedback showed that many of the college students who participated in the UV Whitening box trial have converted to Olay UV Whitening.
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