Cannes Lions
BBH, New York / MACY'S / 2017
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The film tells the story of a little boy in 1930s New York and how he becomes friends with the Santa balloon at the Macy’s Thanksgiving Parade. Through the years we see this special bond develop between the boy and Santa against the changing New York as the backdrop. The boy eventually grows very old and then when one year he isn’t there, Santa goes looking for him.
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