A succession of middle-aged mothers lament (in ballad-style song, while performing creepy stalker activities) the fact that their sons have grown up and become come of age -- attracting all the women thanks to a can of Old Spice body spray.

“I wanted it to be like we went into a small town and stole real moms from craft club meetings and made them sing,” director said of Old Spice Re-Fresh Body Spray’s “Momsong". Indeed, of all the women cast as moms stalking their sons and bemoaning their passage to carnal manhood, only one had major acting experience. We didn't want to hire anyone who was too polished. Beyond wanting moms from “craft club meetings,” we were looking for interesting faces. In a feature film, even in a short, you can get to know a face. But in a commercial you have two seconds. The face has to do something for you in those two seconds—and each of the moms had something distinctive and interesting. It’s hard to explain but you know it when you see and feel it. It’s the idea first but once you get your casting right, people will watch more than once. Each time they watch, they will see something different.”