The OOH consisted of the giant head, the Old Spice shampoo truck, and celebrity barbers with their giant hair props.

The giant heads had over 80k hand-placed hairs. We started by driving the heads through a carwash to wash their hair. Then we had celebrity barbers style and cut the hair all with giant scissors, hair dryer and mirror. We then drove these stunning looking heads of hair around town. This head-turning OOH helped gain new eyeballs thanks to locals posting pics on social.