Cannes Lions

OLLEH LTE SERVICE

INNOCEAN WORLDWIDE, Seoul / KT - KOREA TELECOM / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

We can say that these promotion's engine is Curiousity.Actually Koreans very love about Curiousity.We try to stimulate their curiousity and pull people to our campaign.

Outcome

- In just one month, people were now using the word WARP in their daily lives, a word that had rarely been spoken in the past.- The LTE WARP campaign, the word WARP, and Darth Vader received over 12 million hits through twitter and the web- It was introduced by online and offline media over 55 times.- These results led to an unprecedented 89.5% public awareness percentage in only two and a half months from launching the campaign.most of all The campaign utilizing the curiosity at the maximum helped olleh to launch LTE service successfully.

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