We can say that these promotion's engine is Curiousity.Actually Koreans very love about Curiousity.We try to stimulate their curiousity and pull people to our campaign.

- In just one month, people were now using the word WARP in their daily lives, a word that had rarely been spoken in the past.- The LTE WARP campaign, the word WARP, and Darth Vader received over 12 million hits through twitter and the web- It was introduced by online and offline media over 55 times.- These results led to an unprecedented 89.5% public awareness percentage in only two and a half months from launching the campaign.most of all The campaign utilizing the curiosity at the maximum helped olleh to launch LTE service successfully.