Cannes Lions

TELECOMMUNICATIONS

CHEIL WORLDWIDE, Seoul / KT - KOREA TELECOM / 2010

Overview

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Overview

Description

KT is the biggest telecommunication company in South Korea. But, they had an outdated image in Korea. KT was unsatisfied with the brand image and felt the need to change. Therefore, KT started by changing their brand name, from past "KT" to new "Olleh kt."

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