Cannes Lions

OLYMPIKUS, FLAMENGO’S SPORTS MATERIAL SUPPLIER

DM9SUL, Porto Alegre / OLYMPIKUS / 2012

Film

Overview

Entries

Credits

Overview

Execution

December 13, 1981. Doctor Telmo, a die-hard Flamengo fan, invites his friends over to watch the World Championship. But minutes before the match, the telephone rings and he has to run off to perform an emergency birth. He ends up not being able to hear the team playing for the title.December 13, 2011. We prepared a new party at Telmo’s house, with the same friends as in 1981, and with the presence of a special birthday boy: Bruno, the baby Telmo helped birth 30 years ago.

The objective: listen to the original radio broadcast.On top of all the emotions of the broadcast, the night still has 1 more surprise in store. At the very moment Nunes, the match's hero, scores the first goal, Nunes himself arrives at the party.

Outcome

The match wasn't even over yet and the action was already generating spontaneous media. It became news on websites and sports blogs all over Brazil. Not to mention Telmo's excitement and joy. He was finally able to live every second of the most important night of Flamengo’s history: a moment that will never be forgotten, neither by him, nor by any of the team’s 35m fans.

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