Cannes Lions

OLYMPUS 770SW CAMERA

KOLLE REBBE WERBEAGENTUR, Hamburg / OLYMPUS / 2008

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Overview

Entries

Credits

Overview

Execution

When amateur photographers use their digital camera, it’s mainly for fun. So Olympus gave the product test a fun setting: photo walls were set up underwater in swimming pools of the bäderland chain. The visitors could dive down to them and take pictures of themselves and their friends with the camera.

Outcome

Approximately 54,000 addresses were generated and entered into the Olympus news mailing list.Unfortunately, no figures are available on sales of the camera.

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