Cannes Lions

OLYMPUS E-SYSTEM CAMERAS

BASCULE, Tokyo / OLYMPUS / 2008

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Description

The site was created as a part of the promotion campaign (termed "E GOES to WORLD Project") for new digital single-lens reflex camera series (Olympus E-System) from Olympus Imaging Corp, to exemplify the mind of the campaign's tagline: "Go Find Your Wonders".

We created a UGC application site featuring a song of a prominent band, and a popular actress appeared in the TV-CM for the same campaign. On the site, users are to upload their photographs in accordance with each phrase of the song, eventually to complete "another music video" for the song featuring the photographs.

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