Cannes Lions

OMEGA 3 FISH FINGERS

NET#WORK BBDO CAPE TOWN, Cape Town / JOHNSON & JOHNSON / 2010

Overview

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Overview

Description

We focused on one of the intrinsic benefits of the Fish Fingers brand: memory-boosting Omega 3. We used hyperbole to announce a useful website where moms could find more information about the product.

The ridiculously long URL drove home the benefits of giving kids Fish Fingers, with a couple of other plus-points thrown in for good measure.

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