Cannes Lions
JWT LONDON, London / JOHNSON & JOHNSON / 2012
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In the UK ‘woolly headed’ is a shorthand term for that blocked up, congested feeling that mucus causes in your head when you have a cold. In this film a woolly doll, created by Magda Sayeg (the world’s leading ‘yarn artist’), is relieved of her blockage by a new product - Sudafed Mucus Relief.
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