Cannes Lions

TRIVISION

BEATTIE McGUINNESS BUNGAY, London / JOHNSON & JOHNSON / 2012

Overview

Entries

Credits

Overview

Execution

Originally in Translation box...In Feb 2011, JC Decaux finally admitted defeat for their much-unloved Tri-Vision billboard sites and embarked on replacing them with a digital successor.Arch critic of the format, Trevor Beattie was invited by Decaux to design one final creative execution for the dreaded Tri-Vision, before formally switching off the remaining site during a tear-jerking ceremony in London.

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