This spot introduces a new regional supermarket called Omega Mart using a beloved and trustworthy American celebrity—Willie Nelson. Pretty standard stuff. But as the commercial unfolds, we begin to notice some, uh, strange things: flowers with eyes, glitching milk cartons, store clerks that gestate eggs through their mouths. This is not a normal grocery store. And in fact, a few more glitches reveal it’s not even Willie Nelson—it’s just a store clerk using deep fake technology.