Cannes Lions

OMO WASHING POWDER

LOWE & PARTNERS ASIA, Ho Chi Minh City / UNILEVER / 2010

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Overview

Entries

Credits

Overview

Outcome

Results:OMO is associated with Tet and gratitude.Pots distributed: 14,000.Packs sold: 25,000,000 (Before pots were distributed 19 000 000 pack were sold).ROI: 4.6 dollars for every dollar spent.

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