Cannes Lions

On the road, a telephone can kill 2

LA CHOSE, Paris / SECURITE ROUTIERE / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Background

France's Délégation à la Sécurité Routière (Road Safety Delegation) develops and implements policies to address the country's road safety issues. It raises public awareness on the many risk factors, and phone usage while driving is one of them. Indeed, making a telephone call at the wheel multiplies by three the risk of a road accident, and approximately one accident in ten is linked to phone use. When one adds all the other common in-car smartphone misuses (SMS, email, social media, photo, etc), it's understandable why telephones have now become a major challenge for Sécurité Routière in France. This is an issue that's particularly difficult to tackle given how rooted smartphones have become in the lives and habits of the French public.

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