In the radio advert we hear a young man that's describing what's happening with him. He was at a soccer match of his team, in the middle of the game he jumps the security fence and runs onto the field, this gives him the opportunity to take a photo with the team captain. He knew security was running to take him out, that's why he took out his smartphone and shot a picture of himself with the captain. Unluckily for him the smartphone he was using didn't have an image stabilizer, so the picture was badly taken due to the movement and excitement. For these kind of photos, you only get one shot in a lifetime.