Cannes Lions

ONE

Y&R DUBAI / INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / 2018

Presentation Image
Demo Film

Overview

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Credits

Overview

Description

To spread the message of peace, we created a logo that conveyed one unified message. The logo was created by bringing together the holy symbols from both religions- the Holy Cross from Christianity and the Holy Quran from Islam. These symbols that were never seen together, were joined to create ONE unified symbol of peace, to begin the conversation about how there’s so much more that unites us than sets us apart.

Execution

To retain the holiness of the Holy Bible and the Quran, the One Logo was designed simply and minimalistically. The holy symbols of both religions were joined together to form our logo. The outline of a book held the icons together giving it a symmetrical feel to it. The use of black and white maintained the simplicity of the idea. The logo was placed on the One Book, One Posters, and collateral's like badges, flags, cards, door signs and letterheads. The One Logo was used by the Interreligious Council in Bosnia & Herzegovina in peace conferences to promote mutual cooperation and peace dialogue.

Outcome

The One Logo received a total of 53 million impressions.Right from the launch on Aljazeera Balkans, to sending the books to influential leaders like Pope Francis, Antonio Guterres and Donald Trump, to initializing OneShare platform online, we reached 96% of the total population of Bosnia and Herzegovina, and 100% of its online population. People from every continent visited our website, requested a physical copy and downloaded the e-book. We even got a letter of acknowledgement from the Prime Minister of UK, Theresa May, encouraging us to continue spreading this message of peace. Two weeks after the launch of the book, faith leaders came together for a common prayer for the first time after the Bosnian War.

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