Cannes Lions

One Book of Art

Y&R DUBAI / INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / 2018

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Overview

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Credits

Overview

Description

'One Book of Art' was created by bringing together common art forms from both Christianity and Islam. We studied the history of both religions and chose 8 art forms from architecture, culture and traditional elements, such as mosaics, stained glass, door carving, calligraphy, beads, carpets, relief and dome. We merged their individual styles seamlessly to create every page of the book. The art forms were adapted from churches and mosques around the world to show that there's so much more that unites us than sets us apart.

Execution

'One Book of Art' was created by bringing together art forms from various churches and mosques around the world. The Byzantine mosaics of Palatine Chapel of Italy were merged with the Girih pattern mosaics of Bibi Khanym Mosque in Uzbekistan. The stained glass windows from Selimiye Mosque in Turkey were merged with Cocteau’s stained glass windows of Église Saint-Maximin de Metz in France. The doors are inspired by the Hasan 2 Mosque of Morocco and San Augustin Church of Philipines. Similarly, other elements like beads, carpets, relief and dome from churches and mosques around the world were brought together to show there's more that unites us than sets us apart.

Outcome

The campaign received a total of 53 million impressions. From the launch on Al Jazeera Balkans to sending the book to influential leaders, we reached 96% of the total population of Bosnia and Herzegovina, and 100% of its online population. 'One Book of Art' is now being promoted at peace conferences across Europe, Middle-east and Asia. Two weeks after the launch, faith leaders came together for a common prayer for the first time after the Bosnian War.

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