This interactive sales tool brings together all the information about Herceptin in one place for the first time so sales representatives can simultaneously communicate the positives associated with the new formulation, while reaffirming the heritage and trustworthiness of the brand.

We placed the animation at the beginning of the Herceptin eSales aid to enable sales representatives to make impactful starts to their calls with oncologists. We then took a dashboard approach to streamline the vast amount of data that Herceptin had acquired over the years. The resulting ‘Herceptin dashboard’ compresses a wealth of data and graphics into a single-paged repository.

The dashboard interface is clean and uncluttered and allows for intuitive navigation around the sections. The user can focus on the highlights or if a deep dive into the data is needed, needed, it is only few taps away.

A further feature of the eSales aid is an interactive timeline that reminds customers of the impact Herceptin has had over the last 15 years.

The result is that representatives now have a tool which doesn't dictate a structured, functional conversation but instead allows for emotional, flexible storytelling. They now have the ability to show the data alongside motion graphics which highlight the impact of Herceptin over the past 15 years. This way, representatives can react to each customer differently and customise their story flow accordingly, so they can make the most of their time during face-to-face appointments and improve their customers experience.