In Nov. 2018 we launched a new identity and website for One Medical to reposition the brand as a company that is pushing the boundaries of what it means to go to the doctor. The goal was to communicate that we are a human centered service, we don't just care for the sick we care for people, the whole body and mind.

The brief was to support the brand launch within two markets in limited areas but to do it in a way that elevates the brand beyond typical healthcare.

Out budget was $10K USD. In house creative and design studio collaborated to get the posters published in NY and SF in multiple placements.

One Medical is a human-centered brand practicing a design principle that puts the patient at the center.

We wanted to create a series of posters that present the brand icon, derived from the universal symbol for first aid, with imagery that stripped away everything but the human interaction that is at the center of what One Medical believes is the power of healthcare: Humans caring for other humans.

The target audience is 25-45 young professionals in urban areas.

There are two simple elements to the poster: The humans, and the brand. This minimal approach and tight crops create intriguing images that draw in the viewer. Simply integrating the brand icon tells the simple story that the human interaction is the center of our brand belief.

The photography was carefully choreographed, propped, colors carefully curated when the client collaborated in a shoot with Michael ONeal and Moniker SF the design firm in San Francisco.

The posters ran in series in 5 placements in SF and NY.

The posters aided in gaining vital awareness in two key markets with the main focus of our demographic. It was a halo campaign meant to intrigue and prompt people to seek out more and recognize our branding in the future.

The launch of this campaign helped One Medical throughout an important period that included raising $350 million in funding and driving a 30% increase in web traffic.