Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / ONE MEDICAL / 2021
Overview
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Credits
Execution
We wanted to capture the feeling of escapism that so many people were craving during the pandemic, when many were stuck at home. To accomplish this, the film begins at a home enveloped by a forest and then gradually follows the hero character out into beautiful, freeing wide shots at the water—all shot on Panavision anamorphic lenses.
Visually, the cinematography is designed to communicate the feeling of health as freedom. Every detail mattered in bringing the story to life in the right way—epic yet human. The filmmaker was able to create a sense of intrigue leading to a cathartic finale that pays off the larger concept beautifully.
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