Cannes Lions

ONE OF A KIND

KING JAMES GROUP, Cape Town / SANTAM / 2015

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There are things that only happen in South Africa. Weird and wonderful things. They're one-of-a-kind things that you need one-of-a-kind insurance for. As South Africans, we've become so used to them, that we don't even give it a second thought. But to foreigners, they're often bizarre. By looking at it through the eyes of a foreigner, we’re getting an outsider’s perspective on the uniqueness of the things we take for granted – the things we’ve become desensitised to.

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