We produced a video to be e-mailed to all of Banco de Crédito's employees and special clients, encouraging them to use the ‘Check your statement online’ service offered by the bank. It was hoped that the video would generate a positive response from Banco de Crédito's nearly 2,000 clients, who would visit www.bancodecredito.com to request their password and then switch to viewing their bank statements directly on their computer. Such a response would cut down Banco de Crédito's printing and distribution costs and above all its paper use.