The film shows young people, men and women (early twenties to late thirties).

They have decorated their bodies with heavy tattoos (some have even done boob and lip-jobs).But the main focus is tattoos.At the end of the first part, super-post reads: “It’s a good idea when you’re young...”.

Next picture, an old guy in his seventies, the tattoo on his chest says: "Young free and single". He looks down on the tattoo before he smiles slightly, into the camera, and the super-post continues: “...to remember that one day you’ll be older./dip to black/ Start saving for your pension. Now.”DnB NOR, The Norvegian Bank