Cannes Lions

PENSION SAVINGS

TRY ADVERTISING AGENCY, Oslo / DNB BANK / 2011

Overview

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Credits

Overview

Description

The film shows young people, men and women (early twenties to late thirties).

They have decorated their bodies with heavy tattoos (some have even done boob and lip-jobs).But the main focus is tattoos.At the end of the first part, super-post reads: “It’s a good idea when you’re young...”.

Next picture, an old guy in his seventies, the tattoo on his chest says: "Young free and single". He looks down on the tattoo before he smiles slightly, into the camera, and the super-post continues: “...to remember that one day you’ll be older./dip to black/ Start saving for your pension. Now.”DnB NOR, The Norvegian Bank

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