Cannes Lions
NAZCA SAATCHI & SAATCHI MEXICO, Mexico City / GANDHI BOOKSTORES / 2001
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According to a survey we made, 40% of Internet users misspell "Gandhi" when searching on Yahoo and Terra.We bought 3 misspelled key words on Yahoo: "Gandi", "Gandy", "Ghandi" and placed our Cultural Attitude Banner on them.The misspelling user would get some feed back on the right way to write the word and a shortcut to Gandhi Bookstore web site by clicking on the banner.
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