Link the author's name with some of their masterpieces in a simple and clear way.

We create 'The Eternal Book' a promotional book that looks just like a the traditional printed books but with the particularity that inside it, instead of pages there was a QR code that the users could scan to download in any mobile devise a classic title every month. So the same book on their bookshelves turn into a great variety of literature. This to encourage the need of download more titles that the customers could find on the web store.

The Eternal Books was give away to any customer in the purchase of $300 pesos or more on printed books.

A lot of costumers got involved with the authors, interacting with their names and books at the same time.

Gandhi bookstores relaunched their classic authors with a series of these indoor posters.