Jam3etna.com is the largest online student community in the Middle East. With features that cover events, classifieds, a friends network and competitions, it’s where students all over the Middle East can find everything they need. The main task we faced was to encourage students to connect with other like-minded individuals. Our solution was to create a banner that carried the simple message ‘Find a friend’ . Using a simple visual device that net users all over are familiar with, we emphasised the fact that at jam3etna, you find not one, but hundreds of people just like you.