We developed a promotion, which reaches the discerning target group (frequent flyer career people) in an environment suitable for them.On Valentine’s Day the Air France quick check-in terminals activated the PARSHIP advertising message for all solo travellers to Paris.

(For reasons of data privacy, dating agencies cannot provide statistics.)During the campaign period (Valentine’s Day), approximately 600 prospects were reached via the dispenser boxes at the quick check-in terminals with complementary take-ones.With approximately 3,000 solo travellers who used Air France’s quick check-in service on the day in question for flights to Paris, that meant that almost every fifth solo traveller was forwarded to further information on PARSHIP.