DVD renters scramble to get to the store before other competitive customers so they can pick out their favorite movies for the weekend, and then scramble to return their DVDs on time to avoid late fees. Their efforts are rife with drama, including dizzying car rides, mad dashes through crowded city streets and cross country foot races to no avail, all of which could have been avoided if they'd used Netflix. With Netflix, there's no drama in renting because there are no late fees ever.