Cannes Lions
OGILVY SINGAPORE , Singapore / GETTY IMAGES / 2010
Overview
Entries
Credits
Outcome
Demand outweighed supply. The client received many enquiries as to where people could get cameras. The target market were coming to us. At the close of the project, people were enquiring when the next project would happen.Specific results in terms of our objectives:-70% of cameras were returned and exchanged.-Over 4000 images were uploaded.-The Getty Images contact database was doubled.-Website registrations up 10%.-Sales went up 45%.
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