Cannes Lions

ONLINE MOVIE RENTAL SERVICE

DEVILFISH, London / FIVE / 2006

Awards:

2 Bronze Cannes Lions
Film
Film
1 of 0 items

Overview

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Credits

Overview

Description

The activity was intended to promote the new online movie rental service fivedvd.com through sponsorship of reality TV show, The Farm.The creative challenge was to find a fresh, entertaining and memorable way of bringing together movies and farm animals.The budget was extremely tight and we had only two weeks from conception to delivery, but we hit on a very simple idea: take existing footage of farmyard animals doing their thing and then voice them as if a director was directing their actions.The service has become one of the best used of its kind in the UK.

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