Cannes Lions
DDB GROUP MELBOURNE, Melbourne / REALESTATE.COM.AU / 2012
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Brief, target audience and objectivesWe simply needed to remind those looking to sell property in Queensland that, with realestate.com.au, they’d have three times as many potential buyers looking than on any other website.SolutionThanks to the aural possibilities of radio, we were able to get as many of those potential buyers into one room as possible. With only a meagre budget, we employed a cast of thousands.
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