REA online content video was housed within client’s YouTube and Website (purely online). As we didn't partner with any other media providers for this content, there were no restrictions applicable within the broader Australian media regulations.

In terms of the broader Australian landscape, there are no restrictions, as yet, as branded content is such a new medium.

Audiences were directed to content via both bought and owned social media.

realestate.com.au’s blog was also utilised, used to both promote new installments, as well as acting as the driver for consumers to further experience the range of products featured in each episode.

Our humble $25,000 media spend commencing December 20th helped generate in excess of 80,000 hits over 5 days, a Cost Per View of less than 30 cents and an additional 10,000 likes on the brand’s FB page.