We used the Seat Maps of local theaters and stadiums as an inspiration to graphically recreate the ticket purchase moment when the only seats still available are the most distant.

Executions were customary illustrated for the specific Seat Maps of the venue where they were placed: Cinema Theaters, Coliseums, among other venues. We also placed different executions, at the ticket sale stations located in the Walmart Money Centers.

The campaign reach around 45K people per week. It will run for an extended period of time, so the greatest results will come in the long term.