We redesigned NIKEiD.com into a premium, e-commerce experience that extends the brand globally. An architectural framework ensures consistency in identity across countries. The site has a premium feel with its use of orange, black and bronze and its elegant presentation of products.

Consumers can custom-design, personalise and purchase footwear and gear from a blank canvas or use a pre-configured design for inspiration. The design process is clean and intuitive, organising various steps and hundreds of colour choices into a simple four-component sequence. New components include Collections, stories behind featured product, and “breadcrumb” functionality for improved navigation.