Bidorbuy.co.za is Africa's largest online marketplace. Christmas was approaching fast and our job was to convince consumers that it is easier to shop online, than to brave the mad throngs of people in the shopping malls. We did this by producing a TVC in which we placed an average couple in a shopping mall - surrounded by a multitude of screeching, grunting, squawking wild animals. We placed herds of zebra, elephants, giraffe, wildebeest, pelicans, a number of exotic birds, a cheeky warthog, a disgruntled hippo, and a lackadaisical gorilla in our shopping mall... Having being told that it was impossible to shoot all the animals we wanted in a functioning mall, we had to shoot 90% of the live action in a controlled area on a farm and then transfer all footage to our mall shots. In a nutshell, the main objective was to convince the viewer that he or she was witnessing a functioning shopping mall teeming with a vast array of wild animals. Please also check the making-of video!