Unlike Millennials, Gen Z and those below them are inspiring action with their optimism and energy. They find solutions in dead ends. They don’t question whether they can, they just do. They see what needs to change, with a clarity of vision that belongs to the youth.

Our society still sees youth leaders as outliers, equating youth with a lack of power. We still haven’t caught up to the reality that the most potent source of change in our world is the youngest generation.

The goal was to create a provocative film and social experiment that ignites conversation and redefines our role models.

Nothing connects better, and hits home harder, than seeing the honest realization of a kid - that they are the ones they’re waiting for. Not some distant icon or a billionaire white man. That they themselves have the actual power to make a difference, set the agenda. Because of this, film took its final shape as a social study.

This "study" resulted in real, profound and amusing conversations with a diverse cross-section of real and very diverse kids, crafted to make us all — authentically — question the very definition of what and who a role model can be.

The film was shot across three continents to truly capture the global scale. It utilized remote connections for the director and other central crew while collaborating with local teams in each location.

The film was the launchpoint of a global campaign, with placements all over the world. It was covered in a range of news sources, and launched a campaign to discover even more role models, elevating the voices the of the next generation further.