Cannes Lions

ONSTAR SAFETY SYSTEM

DEUTSCH, Los Angeles / GENERAL MOTORS / 2008

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Description

Everyone knows celebrities get special star treatment - they can alwaysget a table at a hot restaurant or floor seats to the big game. In thiscampaign for GM's OnStar, "The OnStar Treatment" is introduced. It shows how GM's OnStar provides unexpected, concierge-style services above and beyond the safety features they are so well know for, and that you don't have to be a star to get treated like one - you just have to buy from GM.

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