Cannes Lions

OPEL CORSA

DELANEY LUND KNOX WARREN & PARTNERS, London / GENERAL MOTORS / 2007

Presentation Image
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Now set up with their own Corsa, this spot shows the C.M.O.N.S en route to a nightclub. Blue picks them up one by one and they make a dramatic entrance ...

Execution

The campaign began in June 2006, months before the car’s launch with the C.M.O.N.S unveiling their (unbranded) website thecmons.com, setting up their own myspace pages and beginning unconventional European PR campaigns that encompassed everything from graffiti and jet-wash murals, to C.M.O.N.S. branded promotions at music festivals, holiday resorts and clubs.The buzz was amplified with a series of spoof ‘rockumentary’ spots on MTV, viral films, user-generated content and merchandising. As the hype peaked the car was launched with two TV commercials, posters, print and online advertising that brought the hip, urban C.M.O.N.S. and the fun, stylish Corsa together.

Similar Campaigns

12 items

Ultium EV Platform China Launch campaign

McCANN, Shanghai

Ultium EV Platform China Launch campaign

2022, GENERAL MOTORS

(opens in a new tab)