Cannes Lions

OPEL CORSA LITE

NET#WORK BBDO, Johannesburg / GENERAL MOTORS / 2005

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

“Saliva All Stars – Traffic Island” was a parody of Survivor and included provocatively spoofed elements such as the “Rajah Rajah Tribe,” the “Reward Challenge,” the “Community Challenge” and the “Tribal Council”.

Outcome

Survivor All Stars was identified as a powerful media property with strong target market appeal. Analyses showed that previous Survivor programmes performed well against the target market and that ratings had increased significantly for the final episode. The intention was therefore to capitalise on the strong performance of the final episode.

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