Cannes Lions
MINDSHARE INTERACTION, London / HSBC / 2007
Overview
Entries
Credits
Execution
The creative delivered immediate impact and stood out from its competitors, it also allowed this time poor audience to immediately sign up to the event within the online creative ad unit.
Outcome
Achieved target of generating 650 attendees across 7 events and the Roadshow was sold out within 1 week of media activity.
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