Concept of Work Meets Play was introduced: -Creation of Live Windows Icons to interact with people.-Creation of a Live Windows Zone in malls where people experienced an amalgamation of technology, application and fun-A platform where target audience came across '4 E's': Experience, Enticement, Engagement and Entertainment.-Icons Come Alive: Windows applications were brought to life as companions who are part of your everyday life.

-Brand messages were communicated in a very human way: a seamless part of interaction.

-An online photo-wall was created, where people shared their fun moments with Windows.

Total footfalls (OTS) : 910000Win7 detailed Experience : 50000Windows phone detailed Experience : 55000Thematic pictures uploaded : 5200+Sharing of uploaded pics @ 1:2 which multiplies the experience by 2 fold to create W.O.M.Clicks on digital banners: 4000+Coverage in over 21 publications