Cannes Lions

OPERATION MAIDANA

Y&R BUENOS AIRES, Buenos Aires / AGEA / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film

Overview

Entries

Credits

Overview

Description

“24 hrs of sports in all formats” is the concept under which Olé, the sports newspaper, highlights the importance of having access to all the information. With this purpose, it recreates a situation in which two Argentinean businessmen succeed on selling a player abroad based on ambiguous concepts and a video that only showed part of the truth.

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