Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / AGEA / 2013
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“24 hrs of sports in all formats” is the concept under which Olé, the sports newspaper, highlights the importance of having access to all the information. With this purpose, it recreates a situation in which two Argentinean businessmen succeed on selling a player abroad based on ambiguous concepts and a video that only showed part of the truth.
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