Cannes Lions

OPTICIAN

PUBLICIS, Vienna / OPTICIAN BINDER / 2006

Film
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The main character is a young man, who is looking for a potential dope seller in a public park. He asks the first person he meets and because of his poor eyesight he doesn´t notice, that he is talking to a police officer: "Got some smoke?" The police officer keeps a straight face. The young man keeps on talking to the cop as another policeman joins them. Our "hero" still doesn´t realize whom he is talking to, goes on chatting and asks: "Your pal does´t have some either?". The insert reads: "Need glasses?" and refers to the Optician Binder.

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