Cannes Lions

OPTICIAN

FORSMAN & BODENFORS, Gothenburg / SPECSAVERS / 2006

Film

Overview

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Credits

Overview

Description

For years Hollywood has been treating people who wear glasses with disrespect.

Specsavers Opticians have had enough. In this ad we first see how the film industry are portraying people in glasses. Then how all that could be changed, in order to show the world who the real heroes are.

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