Cannes Lions
GOSS, Gothenburg / SPECSAVERS / 2008
Overview
Entries
Credits
Execution
Of course, whenever there’s a sale, there is a red splash on the product. Except, our splash was a bit more integrated than the ones we usually see. The splash showed off Specsavers wide range of glasses, and the message ”50% off” was very hard to miss.
Outcome
The small sign was a big success. It was readily used by staff everywhere, and contributed to a 10% sales increase compared to last years’ sale
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